Out-of-home advertising is a great way to reach potential customers where they live, work, and play. As the name suggests, out-of-home advertising refers to any type of advertising that is placed in public spaces, such as bus shelters, billboards, and office buildings. Out-of-home advertising can be an effective way to build brand awareness and drive sales. However, getting started with out-of-home advertising can be challenging. Here are a few things to keep in mind:
3 Things to Know Before Out-of-Home Advertising
First, identify your target audience. Out-of-home advertising is most effective when it is targeted to a specific audience. For example, if you are selling products or services aimed at young adults, you will want to place your ads in locations where this demographic is likely to see them.
Second, consider your budget. Out-of-home advertising can be expensive, so it’s important to have a clear idea of how much you are willing to spend before you get started.
Third, choose the right media mix. There are many different types of out-of-home media, from traditional billboards to digital signage. To choose the right mix for your business, consider your objectives and your target audience.
How It’s Evolving
Out-of-home advertising is taking on new forms as technology enhances how we interact with advertisements. From formation drone ads to augmented reality (AR), there’s one that stands out from the rest with massive potential. BluBerd is community-based concept that proposes the sharing in advertising dollars by placing a proprietary LED display in the back window of your vehicle. The display cycles through ads and you earn while you drive! It’s definitely a no-hassle way to share and participate in future of advertising. To learn more visit bluberd.com/jointheflock
\
